The Snow House concept was custom-designed for each shopping centre, showcasing igloo bars, cozy igloo seating areas, and a variety of food outlets. Each space embraced a rustic alpine theme infused with modern elegance. The Snow House Bars were housed in 12m or 8m diameter igloo tents, fully equipped with bar essentials and adorned with rustic decor and lighting. Guests could reserve the private igloos online, choosing from an assortment of charcuterie and beverage packages. Locations include Bullring Birmingham, Cabot Circus Bristol, and The Oracle in Reading.
